Hits Movies beats back big brand GE channels in Singapore

“For A Few Dollars More”, "The Terminator”, “The Good, The Bad & The Ugly”, “Species” and “Grease” drove new basic movie channel, Hits Movies, to number two (ratings/cumulative reach) on Singapore platform StarHub’s 13-channel FreeView pack in its first month on air, behind only to in-house Chinese entertainment service Hub E City (source: Singapore StarHub, SmarTAM, across all demos, provided by Rewind Networks).

In the 14-channel English-language general entertainment pack, Hits Movies ranked third for the month on a list topped by perennial favourite Sony Pictures Television’s AXN (source: Sony Pictures Television Networks).

Turner’s Warner TV was in second spot on the SmarTAM rankings for October (source: Turner).

Hits Movies operator Rewind Networks said today that close to 315,000 viewers on StarHub had tuned into the channel in October.

The 14 channels in the basic entertainment pack also include Animax, Fox, Fox Life, Fox Crime and Sony Channel.

Hits Movies launched on StarHub on 1 October as part of the Entertainment pack, and will run on the FreeView service to all StarHub HD subscribers as well until the end of 2019.

Rewind Networks is a strong supporter of curated basic linear services and said today that the new channel’s performance was “a testament to the strength of our core proposition”.

“Consumers will stay and pay if they see value,” said Rewind’s chief executive Avi Himatsinghani.