Production of Indian streaming originals has plummeted to below the 300 mark for the first time since 2020, with Hindi losing some of its dominant share to regional languages, Ormax Media said in a new report charting content supply trends in 2025. 

Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025 to 274, Ormax said. Original production peaked at 383 properties in 2023. 

Fiction series continue to dominate, with 71% share of streaming originals launched in 2025. 

The merger of Disney+ Hotstar and JioCinema into one app, and the banning of Ullu, a prolific content creator, explains some of the 2025 drop, the study said. Ullu contributed 17 originals to the 2024 count of 315.

South Asian streamer ZEE5, which is available globally, showed a significant increase in its originals supply. 

Ormax attributed this to the platform’s newly adopted positioning as a multi-language platform, leading to original content being commissioned across various languages.

Hindi remains the dominant language, accounting for 60% of streaming originals in India in 2025, down from its 65% share in 2024. Telugu has seen an improvement in its originals count, from 28 in 2024 to 35 in 2025. 

Several platforms, particularly JioHotstar, are expanding language slates. Ormax forecasts a higher share of Tamil and Telugu languages in particular for its 2026 report. 

Platforms covered in the new report, which focuses only on streaming originals and not shows available on free-TV, are JioHotstar (including its predecessors Disney+ Hotstar and JioCinema), Netflix, Prime Video, Sony LIV, ZEE5, Amazon MX Player, Hoichoi, Aha, Sun NXT, Hungama Play, ETV Win, Ultra Jhakaas, Kilkk, Addatimes, and Discovery+.