Turkish distribution and production leader Inter Medya has started production on its first original vertical drama, “Iki CEO Bir Araya Gelmemeliydik” (English title TBC), marking a multi-pronged entry into the high-growth global microdrama / short-form segment.

The new series stars Burcu Binici (“Daha Iyi Bir Yarin”) and Emre Özmen (“Kuma: The Other Wife”).

In addition to developing its own vertical video slate, Inter Medya has opened a pathway to collaboration with other producers and to acquiring third-party projects.

Ahead of MIPCOM, which opens on 13 October, The company says that the new show is a “ significant step in its ongoing expansion”.

The portfolio diversification positions Inter Medya to capture revenues from mobile-first audiences, including Asia and MENA, where tastes align with Turkish storytelling.