Kids/family entertainment company, WildBrain, has added Jason Soh and Max Tang to its global team in newly created roles to drive APAC expansion, the company said today in an announcement datelined Singapore & Shanghai.

Soh, who was at Mipcom in October in his new role, is global sales and channels director, APAC, based in Singapore. He will spearhead distribution sales outside of Greater China, reporting to Caroline Tyre, VP global sales and rights strategy. 

As the Shanghai-based senior manager, content partnerships for China, Tang will be responsible for expanding distribution within Greater China, reporting to Jianbo Wei, managing director, China.

The hires were announced along with a raft of sales deals with, among others, Disney Channel Japan, Warner Bros Discovery/HBO Go, Youku, Astro Malaysia, Now TV in Hong Kong and M&V Co in South Korea.

Soh was most recently with Warner Bros Discovery, while Tang worked with China’s BesTV.