Indian entertainment platform JioTV is boosting business and financial news on its streaming platforms in a deal announced today with Bloomberg Media.

The agreement gives Bloomberg TV+ and Bloomberg Originals access to 500 million users across India, and follows the launch earlier this year of Bloomberg’s upgraded TV studio in Mumbai.

JioTV carries 1,000+ TV channels from more than 200 broadcasters in 16 languages; JioTV+ is available on connected TV sets via JioFiber and AirFiber.