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Korea premium VOD up 15% QoQ; 700,000 net sub growth in Q3 for a total of 19m – Media Partners Asia
06 December 2023

Korea posted robust premium VOD subscriber/engagement growth in Q3 2023, adding 716,000 net new SVOD subs to reach a total of 19 million subscriptions, Media Partners Asia (MPA) said this afternoon.

Netflix remains in the lead with 6.5 million subs and 35% of premium VOD viewership, followed by Tving with 3.8 million subs and 26% share of viewership, and Wavve with three million/20% share.

Netflix captured 29% of new subscriptions in Q3, the Online Video in Korea report shows.

Disney+ hit two million subs in a quarter that MPA describes as "breakthrough", driven by "Moving".

The report found that Korean SVOD platforms added 716,000 net new subscribers to reach 19 million subscriptions in Q3 2023.

“SVOD leaders continue to grow subscribers from strong local content pipelines and an abundance of drama and variety releases," MPA executive director Vivek Couto said.

The Online Video in Korea report leverages MPA’s consumer insights platform AMPD Research to track online video viewership trends across key VOD services on mobile devices.

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