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NEWS
“The Last of Us” sweeps HK demand; audiences split between five streaming platforms – Parrot Analytics
06 March 2023

Demand for HBO’s "The Last of Us" pretty much wiped the floor with other measured titles in Hong Kong for the week of 21-27 February, coming in at 18.51x higher demand than the average programme for the week.

Demand for other TV programmes in Hong Kong during the week was, at best, half of demand for "The Last of Us", led by "South Park" at 9.35x and "The Simpsons" at 9.14x, according to data science company Parrot Analytics. 

A surprise, if there is one, was demand for Contiloe Entertainment’s long-running Indian historical series, "Bharat Ka Veer Putra – Maharana Pratap", which at number five was ahead of "House of the Dragon" for the week. 

Demand for digital originals was split across five streaming platforms, with Paramount+ titles taking three of the top 10 spots, Netflix two (including top title "Sex, Explained"). None of the digital originals registered enough demand to make the overall top 10.

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