Southeast Asian titles were the strongest acquisition driver for streaming services in Asia in Q4 2024, according to ampd’s measurement of premium VOD demand in the region.

Around 40% of new or returning customers to streaming services first viewed a Southeast Asian title.

Local titles have significant strength in Indonesia and Thailand, where local streamers Vidio and TrueID had breakthrough hit originals during Q4 2024 in "Zona Merah" – Indonesia’s first zombie drama – from Screenplay Films and the Thai version of Korean scripted series, "Good Doctor".  

Other major acquisition drivers in Q4 included the return of Netflix’s "Squid Game", which charted in the top 10 despite a late-year release. 

Viu’s Korean, and increasingly Chinese dramas were also impactful in attracting new or reactivating customers to the platform.

ampd analytics, a subsidiary of Media Partners Asia (MPA), leverages more than 60,000 passively measured panel members in 10 APAC markets with two Saas based products – ampd Vision and ampd Pulse – while providing customised research to our clients across a variety of sectors including Streaming VOD, Content, Advertising, Connectivity and more.  Clients include leading global internet and technology brands, Hollywood and Asian content studios, advertising agencies, telcos and pay-TV operators.