Malaysia’s Media Prima has posted a profit after taxation of RM13.1 million (US$3 million) for the nine months ended 31 March 2026 (9MFY26), an 89% increase on the previous corresponding period, despite a 6% drop in group revenue to RM595.6 million (US$136 million).

The result reflects cost management initiatives across the group rather than top-line growth, with advertising revenue under pressure from global economic uncertainties.

Non-advertising revenue rose 9%, providing a buffer against the ad revenue decline.

Content Sales was the standout performer, up 52% to RM15.7 million (US$3.6 million).

Home Shopping revenue grew 12% to RM77.3 million, while out-of-home advertising rose 5% to RM93.1 million.

Broadcasting was the weakest segment, with revenue down 20% quarter-on-quarter, driven by lower advertising revenue.

For the third quarter alone, Media Prima recorded profit after tax of RM2.7 million (US$618,000) on revenue of RM192.1 million (US$44 million).

Group MD Datuk Rafiq Razali said non-advertising revenue was providing “greater resilience against industry headwinds” and pointed to Home Shopping and out-of-home as meaningful contributors to group performance.

The next three-year strategic roadmap is in development.