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NEWS
Missing phone number prompts Korean investigation into Netflix’s customer data process
07 December 2020

Netflix has come under official scrutiny in Korea, this time for allegedly violating regulations on providing specific details of who to contact for customer data protection info.

Korean rules mandate a name or division and a contact number.

A report in local daily, the Korea Times, says Netflix’s Korean site only provides an email address, which falls short of the official requirement.

Netflix said in a statement that it complies with all applicable local laws, and directs queries about its privacy policies to its 4,450-word online statement explaining its privacy process.

The National Assembly’s ICT and broadcasting committee is investigating. The fine for violations is a little over US$9,000 (max KRW10 million).

Meanwhile, Korea is considering regulatory amendments that will force ICT companies with sales higher than KRW1 trillion/US$920 million to disclose what resources they are dedicating to protecting customer data.

The data protection story is playing out against a fierce push by Korea’s domestic players to halt Netflix’s progress on their home territory.

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