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“My Brilliant Friend” China reach soars; Haryaty Rahman’s first-of-its-kind deal for Fremantle Int’l puts the Italian series’ 4th season on four major mainland streamers
28 July 2025

Mainland China’s four top streaming platforms – iQIYI, Tencent Video, Youku and Bilibili – have picked up rights to Italian-language drama series, "My Brilliant Friend: The Story of the Lost Child".

The deal is global distributor Fremantle’s largest by reach in China. The four platforms have a combined reach of about 1.5 billion monthly viewers.

This is the first time all four Chinese platforms will simultaneously premiere a non-English language European drama, Fremantle said in this evening’s announcement out of the U.K.

The first three instalments of Elena Ferrante’s quadrilogy streamed on iQIYI, Youku and Tencent, and aired on state-owned national broadcaster, CCTV.

The licensing agreements, which also include boxsets of the previous series, were brokered by Fremantle International’s Asian distribution office, led out of Singapore by Haryaty Rahman, EVP Distribution Asia.

The fourth and final series was directed by Laura Bispuri and is set against the backdrop of political and social turmoil in late 1970s Italy.

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