The entertainment world’s favourite branding flip-flop debuted on Hong Kong’s demand top 10 for the week to 4 May with medical procedural "The Pitt", according to data science platform Parrot Analytics. 

The HBO Max/Max Original drama ranked #10 on the digital list with 13.4 times more demand than the average show measured by Parrot Analytics in the market for the week. 

Demand for "The Pitt" paled against HBO Original (as opposed to Max Original) shows "The Last of Us", which tied with Netflix’s "Black Mirror" at 29.2x demand, and "The White Lotus", which ended the week at 17.9x.  

Netflix won the digital week with 50% of spots on the top 10. 

The Korean show most in demand for the week was tvN medical drama "Resident Playbook", about a group of first-year OB-GYN residents. The series is one of four Korean titles on Netflix’s global non-English language top 10 for the latest week.