NEWS
Prime Video sweeps up CJ ENM drama; “Head Over Heels” kicks of multi-year distribution deal
05 May 2025
Prime Video has picked up global rights to a slate of CJ ENM Korean titles in a “strategic collaboration” announced this weekend during the World Audio Visual and Entertainment Summit (WAVES) in India. The distribution agreement does not include Korea and China.
The multi-year exclusive deal, which includes titles from CJ ENM, Studio Dragon and CJ ENM Studios, kicks off next month with new fantasy romance "Head Over Heels", and also includes a bouquet of library titles such as romcom "Another Miss Oh" (2016) and detective series "Mouse" (2021).
The exact number of titles/hours involved in the new deal has not been disclosed.
All the titles will be available across Prime Video’s 240+ country/territory footprint with subtitles in 28 languages and dubbing in 11, Prime Video said in Saturday’s announcement.
In India for WAVES, Jangho Seo, EVP of CJ ENM’s content business division, highlighted the success of "Marry My Husband" and "No Gain, No Love", which he said “achieved remarkable viewership milestones on Prime Video”.
Prime Video’s Kelly Day, head of International & VP, said the acquisitions, which will roll out across this year and next, underscored the platform’s “commitment to making entertainment borderless by providing a global platform to Asian content”.
“Korean content continues to resonate deeply with global audiences,” Day said, adding that Korean titles had “found their place in [Prime Video’s] top 10 most-watched non-English language international originals in 2024. Unlike Netflix, Amazon does not make regular ranking details public.
Gaurav Gandhi, Prime Video’s VP for APAC/MENA, said the CJ ENM collaboration marked “a new chapter”.
The deal is a win for CJ ENM, which may so far have had less success than it might have liked engaging audiences outside of Asia.
For example, "Weak Hero Class 2" (Netflix’s top global non-English title for the week of 21-17 April did not make it onto the top 10 in any North American market...
Prime Video has picked up global rights to a slate of CJ ENM Korean titles in a “strategic collaboration” announced this weekend during the World Audio Visual and Entertainment Summit (WAVES) in India. The distribution agreement does not include Korea and China.
The multi-year exclusive deal, which includes titles from CJ ENM, Studio Dragon and CJ ENM Studios, kicks off next month with new fantasy romance "Head Over Heels", and also includes a bouquet of library titles such as romcom "Another Miss Oh" (2016) and detective series "Mouse" (2021).
The exact number of titles/hours involved in the new deal has not been disclosed.
All the titles will be available across Prime Video’s 240+ country/territory footprint with subtitles in 28 languages and dubbing in 11, Prime Video said in Saturday’s announcement.
In India for WAVES, Jangho Seo, EVP of CJ ENM’s content business division, highlighted the success of "Marry My Husband" and "No Gain, No Love", which he said “achieved remarkable viewership milestones on Prime Video”.
Prime Video’s Kelly Day, head of International & VP, said the acquisitions, which will roll out across this year and next, underscored the platform’s “commitment to making entertainment borderless by providing a global platform to Asian content”.
“Korean content continues to resonate deeply with global audiences,” Day said, adding that Korean titles had “found their place in [Prime Video’s] top 10 most-watched non-English language international originals in 2024. Unlike Netflix, Amazon does not make regular ranking details public.
Gaurav Gandhi, Prime Video’s VP for APAC/MENA, said the CJ ENM collaboration marked “a new chapter”.
The deal is a win for CJ ENM, which may so far have had less success than it might have liked engaging audiences outside of Asia.
For example, "Weak Hero Class 2" (Netflix’s top global non-English title for the week of 21-17 April did not make it onto the top 10 in any North American markets. In Europe, the series was on the top 10 in 10 markets, including Belgium (#10), Estonia (#9), France (#9), Greece (#7) and Serbia (#10).
"Resident Playbook", by CJ ENM’s Eggiscoming, didn’t make it to the top 10 in any outside of Asia, Oman, Qatar and Saudi Arabia.
Prime Video’s original content activities in Asia continue to be dominated by India, including "Paatal Lok", "Dupahiya", "Mirzapur" and "Farzi" along with films such as "The Mehta Boys".
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