Prime Video has announced its largest-ever Indian content slate – 54 series and films – strengthening India’s position as a global content engine; spreading the love more broadly to India’s regional languages; highlighting theatrical ambitions; and boosting competitive stakes in an already wildly competitive market.

The decision to ramp up Indian production comes on the back of the country’s booming profile among Prime Video viewers around the world. 

“A diverse mix of established storytellers and emerging creators are now shaping how audiences in India and across the world experience entertainment,” Prime Video says. 

Shilangi Mukherji, Prime Video India’s director and head of SVOD business, said India ranked “among the top territories worldwide for attracting new Prime members” and that close to two-thirds of customers watched content in more than four local languages. 

She added that over half of the most-watched Top 50 non-English titles on Prime Video globally in 2025 originated from India.

Prime Video hasn’t disclosed the dollar value of the new productions/acquisitions. 

The slate announcements, made at the “Prime Video Presents” showcase in Mumbai, included new original scripted and unscripted series and films in Hindi, Tamil and Telugu; returning seasons of flagship franchises; and five theatrical films to be released under the Amazon MGM Studios banner. 

The five Amazon MGM Originals showcased include "True Story Films’ Dilkashi", about a couple “united by passion, torn apart by volatility and an obsessive third lover”, and Drongo Films’ "VIBE", about a clueless slacker and his by-the-book best friend who find the fate of the nation in their hands when they accidentally stumble into a terrorist plot.

Six of the titles are licensed, including Annapurna Studios’ revenge drama "Dacoit – Oka Prema Katha" and director Vinay Kumar Sirigineedi’s "G2", a sequel set six years after the events of the original film "Goodachari". 

The company also announced first-look production deals with two of Bollywood’s most bankable names: Hrithik Roshan’s HRX Films, contributing an original series ("Storm") and film ("Mess"), and Alia Bhatt’s Eternal Sunshine Productions, with original film "Don’t Be Shy". Both enter the streaming universe for the first time. 

In addition to securing its content pipeline, the first-look deals potentially cut off oxygen supply to production relationships with rival platforms. 

If there was any residue of doubt before Thursday’s announcement, the scale and composition of Prime Video’s new slate confirms Amazon’s progress well past the test-and-learn phase of its India entertainment strategy. The platform described the slate as reaffirming its “investment in India’s creative economy”. 

The move is the company’s most overt foray into Bollywood’s traditional studio system. Insiders point out a “calculated escalation” in Amazon’s theatrical slate for India under the MGM Studios brand, saying it gives Prime Video leverage at every stage of a film’s commercial life. 

Five films – including "Raftaar" starring Rajkummar Rao and directed by Aditya Nimbalkar, and "Dilkashi", directed by Lijo Jose Pellissery with music by A.R. Rahman – will be distributed through Amazon MGM Studios India in cinemas before arriving on the streaming platform. 

Headline original series are "The Revolutionaries", directed by Nikkhil Advani and starring Bhuvan Bam and Rohit Saraf; "Matka King" starring Vijay Varma; Raakh, featuring Ali Fazal and Sonali Bendre; and "Vansh – The Kalyug Warriors", billed as India’s first Hindi homegrown superhero series created for streaming. 

Returning franchises include "Farzi" S2, "Panchayat" S5, and "Call Me Bae" S2 along with the already-announced "The Traitors" S2 as well as a Telugu version of the All3Media format.  

Production houses working with Prime Video on the new slate include Banijay Asia (Indian adaptation of high-stakes social experiment format "The Alliance"); Dharmatic Entertainment ("Call Me Bae" S2, "Dono mile iss tarah"), D2R Films, Excel Entertainment, Tiger Baby Films, Emmay Entertainment, Abundantia Entertainment, The Viral Fever and Wallwatcher Films.

Amazon is also building something of a protective moat in committing to Telugu  and Tamil titles ("Exam", "Vadhandhi" S2, "Inspector Rishi" S2) alongside its traditional Hindi slate.