Rewind expands footprint to Korea in new deal with LYD

Avi Himatsinghani’s six-year-old Rewind Networks has tied up with Joon Lee’s Seoul-based LYD to expand the Hits franchise in Korea.

LYD’s remit includes distribution, localisation, marketing and advertising sales for Rewind’s flagship Hits channel, with the possibility of a dedicated feed for Korea.

Himatsinghani said on the sidelines of this year’s APOS that two companies were also exploring opportunities to bring classic Korean content to global audiences.