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ScheduleWatch: Paramount Network; linear Southeast Asia schedule led by movies, series & comedy
03 April 2023

Movies and series dominate Paramount Networks’ Southeast Asia schedule. Comedy series take the lead after-midnight/early hours in April with the reboot of "Beavis and Butthead", which premieres this month along with season 26 of iconic adult animated series "South Park". 

The two comedy series join a schedule that is 60% movies, including Hollywood titles such as "Vanilla Sky", "The Lovely Bones" and "Collateral". 

The other 40% is a mix of scripted and non-scripted content, including "The Drew Barrymore Show" and "Judge Judy", which run in the HerStory band from 11am (SG/MY) on weekdays.

Unscripted series are launched on weekdays at 11am and at 2.30pm.

Big titles and fan favourites premiere on Mon-Tues at 9pm, with adult animation in late-night slots. 

Movies are repeated at most twice within the week while series are repeated either the same day or the next day. Premium titles are scheduled in weekend catch-up marathons/blocks. 

Channel programmers say they have integrated popular SVOD streaming genres, such as crime series, into prime time linear schedules. 

Describing acquisitions and windowing holdbacks as real challenges in offering first and exclusive titles on linear, programmers also say their focus is on thematic curation and promotions as well as local blocks to keep content fresh in the face of windowing holdbacks. 

Catch-up rights are offered to Paramount platform partners one day after the show is aired on the linear channel.

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