Sony Pictures Networks India has partnered with Google India, adding Gemini to the upcoming season of “Kaun Banega Crorepati” (“KBC” / “Who Wants to be a Millionaire?”) as “Your Guide to the Hot Seat”. The partnership integrates AI into the classic quiz show format for the first time.

The two companies are promising a “deeply integrated content collaboration” that brings Google Gemini “into the fabric of the KBC experience [for audiences] across Sony Entertainment Television and Sony LIV”.