Nasdaq-listed Taboola has signed an exclusive multi-year partnership with Singapore’s SPH Media to power content recommendations and audience engagement across its digital portfolio.

SPH Media titles include The Straits Times, Lianhe Zaobao, The Business Times, Berita Harian, Tamil Murasu and Stomp. SPH Media says the deal combines Taboola’s AI tech with SPH Media reach. The media platform says it connects with 86% of Singaporeans aged 15 and above weekly.