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“Squid Game” kills Indonesia competition; Netflix wipes the floor with rivals with record demand spike – Parrot Analytics
27 January 2025

Netflix’s "Squid Game" season two absolutely, totally and completely decimated video entertainment competition in Indonesia for the week of 30 December 2024 to 5 January 2025. 

According to demand data from analytics platform Parrot Analytics, the return of the Korean drama generated 156.8x higher demand than the average show in Indonesia. 

"Squid Game’s" closest competitor on the overall list of all titles – iconic Japanese anime series "One Piece" – ended the week at 24x higher demand. On the dedicated digital/streaming list, Disney+’s "Light Shop" came in at 16.9x demand.    

"Squid Game" is one of four Netflix titles on Indonesia’s digital top 10 for the week. Missing from the rankings are titles from domestic streamer, Vidio, which is not recorded in Parrot’s rankings universe.     

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