Singapore’s StarHub continues to refine its tech stack, adding Evrideo’s cloud-based playout platform and IP delivery services for its Chinese channels, Hub Ruyi and Hub VVD. The deal marks Evrideo’s entry into Southeast Asia, and puts StarHub in the tech lead for the second time this month. 

The first sign that StarHub hadn’t entirely given up on TV was a deal came earlier in September, with tech platform Hoppr for Darwin – an AI-powered audience intelligence platform that promises to turn “TV from a blunt instrument into a precision tool”. The StarHub deployment is Darwin’s first in the world and allows StarHub/advertisers to insert ads mid-roll across live channels.

StarHub’s VP of entertainment, Yann Courqueux, talked about flexibility, efficiency and reducing costs in the Evrideo adoption.