Hong Kong’s supercharged HOY Media Network is promising to “ignite the entire city with Asian Games fever” in a high-profile campaign centred around its exclusive live rights to the regional event.

The 20th Asian Games (Aichi-Nagoya 2026) will be held in September.

This is the eighth time Cable Broadband Communications has secured exclusive rights for the event in Hong Kong. 

During the launch ceremony on Thursday (28 May), Lau Chun, Deputy Secretary for Culture, Sports and Tourism of the Hong Kong SAR, spoke about continuing to bring glory to Hong Kong. 

Kenneth Fok, head of the Hong Kong, China delegation to this Asian Games, reiterated government support for the broadcasting and promotion of major sporting events. “This year’s HOY event is particularly meaningful because it allows the whole city to get involved in the Asian Games fever as soon as possible, uniting the strength of all sectors and promoting the development of sports,” he said. 

Tsang On-yip, vice chairman and executive director of Cable & Broadcast Communications Ltd, highlighted the company’s long history in sports broadcasting, and said “we are well aware of the arduous task of exclusively broadcasting international events” and promised to live up to high expectations with around the clock coverage from multiple angles and across multiple platforms – three television channels (HOY 76, HOY 77 and HOY 78), as well as the HOY mobile application, the HOY official website, and social media platforms.

HOY 76 will air the games live for four hours from 2pm daily. HOY 77 will air either live or replay events for 12 hours from 8.15am. HOY 78 will report on highlights and standout Hong Kong moments. The HOY OTT digital platforms will broadcast some of the matches live and update fans on the latest results by push notification. 

Thursday’s event was attended by the group’s senior management and local athletes and celebrities. 

One of the highlights announced during the event is Hong Kong fencer Ryan Choi teaming up with singer Phil Lam to perform the theme song for this year’s Asian Games programme. 

The lineup for the Asian Games live broadcast includes “Aichi & Nagoya Asian Games Preview”, which runs on Saturdays at 10.30 pm from 4 July to 12 Sept. The 11 episodes will be led by veteran sports presenter Patrick Ng and will cover everything from predictions, new contenders this year, and lighthearted games trivia.