Dubai-based Kedoo Entertainment is rolling out new romance-focused micro-drama app, Love Drama, riding the two-minute vertical video gold rush, particularly among women in the Americas, and promising a dedicated flow of love and kisses. 

In a launch announcement out of London on 24 July, the company emphasised its slate of originals, which it says are developed in-house and through partnerships, with AI-driven recommendation engines. 

The freemium app rolls out with various subscription models, including a US$1.99 rate for 20 episodes. Regular subscriptions are US$7.99 a week; US$19.99 a month, or US$99 a year. 

Flagship exclusive series include "Billionnaire’s Secret Baby" and "Wings After 40".