Taiwan’s National Communications Commission (NCC) has invited comment on proposed changes to the country’s TV advertising and sponsorship regulations.

The amendments were announced at the end of April, with a one-month public consultation period until the end of May. 

Proposals related to in-programme product placement will follow. 

The NCC said the changes were consistent with the high-cost of broadcasting sports events and cultural programming. 

Increased advertising/revenue opportunities would drive industry development and strengthen cultural identity, the commission added.

The proposals include lifting restrictions on the size of on-screen sponsor information from half- to full-screen, and standardising the length of sponsor information on-screen.

Broadcasters will not, however, be given completely free reign. 

The NCC said they still had to be mindful of the viewer experience and not disrupt events with advertising messages.