Mainland Chinese tech giant Tencent and Singapore government agency, the Infocomm Media Development Authority (IMDA), launched a digital wellness campaign at the weekend, aiming to help families “build healthier relationships with gaming and digital technologies”.

The campaign – “Beyond the Screen: Healthy Digital Play” – positions gaming not as a threat but as a tool for connection, fostering communication, teamwork and strategic thinking when guided by constructive routines. 

Under the agreement unveiled on 2 May, Tencent will co-develop educational content with IMDA and organise four community outreach events expected to reach 4,000 participants across the region. 

The company is also committing S$25,000/US$18,500 to the Digital for Life Fund, matched dollar-for-dollar by the Singapore government to support digital wellness projects.

Social service organisations from five Southeast Asian countries were at the launch event in Singapore, signalling a regional shift in how policymakers and tech companies frame digital play.