Two-year-old Toho Entertainment Asia (TEA) has added anime series “Though I Am an Inept Villainess” to its regional catalogue, ahead of the title’s 12 July premiere on Netflix across Asia. The focus of the acquisition, announced today (15 July) is merchandising.

Based on a light novel by Satsuki Nakamura, the series follows court butterfly Kou Reirin and scorned court rat Shu Keigetsu after the two find themselves swapped into each other’s bodies amid imperial court intrigue.

“Though I Am an Inept Villainess” joins a TEA slate that includes “The Apothecary Diaries”, “The Angel Next Door Spoils Me Rotten” Season 2, and “Frieren: Beyond Journey’s End” season 2.