Thai digital platform TrueID is pivoting from a content platform into what it calls a “Digital Ecosystem Hub”, unveiling a new strategy labelled "Co Create The Series” and launching Tatang by TrueID, a vertical drama mini app built with China's DramaBox.

Tatang by TrueID costs THB 69 (US$2) a week or THB 159 a month (US$5). The monthly add-on for True and dtac customers is THB 39 (US$1.2).

True’s latest strategy rests on three pillars – content, community, commerce – which TrueID says enables it to extend entertainment into products, rewards and business opportunities rather than just viewing.

Tatang is the first Thai platform to offer the official DramaBox’s library with Thai subtitles and dubbing. The app will be distributed across the True and parent company CP ecosystem, including TrueMoney.

TrueID managing director, Win Kolasthasenee, talked about seamless consumer behaviour and the creation of an integrated ecosystem.

Thailand ranks among the top three vertical drama markets in Southeast Asia and top 10 globally by app downloads.