The first Pakistan version of ITV Studios’ blockbuster singing format "The Voice" is in the works in an adaptation deal with Karachi-based regional media company Contenue. 

Auditions kick off in Q2 2026 and the target premiere date is Q3 2026. 

Still early days, but Contenue founder and CEO, Usman Malik, says he picked "The Voice" because it focuses on talent “not looks”, costs can be controlled and the brand personality is Gen-Z friendly. 

"The Voice Pakistan" joins about 160 versions and extensions around the world, including adaptations in South Asian markets of Nepal and Sri Lanka.

This year, Sri Lanka has added seasons three and four of "The Voice" as well as season three of "The Voice Teens", and Nepal is into season six of "The Voice". In 2023/4, Sri Lanka aired the second season of "The Voice Generations". 

Elsewhere in Asia, versions of "The Voice" have aired in Mongolia ("The Voice Kids", season one, 2024), Philippines (season 6/7, 2024 along with "The Voice Teens"), Thailand (season 10, 2024 along with "The Voice Pride"), and Vietnam ("The Voice Kids" season 8, 2024). Source: ContentAsia Formats Outlook