Max’s early slate in Southeast Asia is a mix of prestige U.S. drama and niche genres. The platform launched in mid-November 2024. By end-Q1 2025, Max reached 1.55 million subscribers across Southeast Asia, led by Thailand through its partnership with telco AIS, according to data from Media Partners Asia (MPA).

Max titles have yet to break the overall top 15 titles in the region. Initial traction and trending titles show strong performance of U.S. content across genres. 

"The White Lotus" was the top title in Southeast Asia in March, with notable popularity in Indonesia and Thailand, where over 25% of Max users watched the title. 

The top 10 titles reveal a blend of procedurals ("Suits LA", "The Pitt"), factual programming ("The Americas", "Legends of Shiva"), genre movies ("Fall Guy", "MaXXXine"), and breakout comedies ("The Righteous Gemstones", "St. Denis Medical").