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Asia Hours on Netflix Top 10 Fall 17%; Blame 2025’s “Squid Game” Return for 1H 2026 Drop
Viewers around the world spent almost 3.1 billion hours watching Asian TV series on Netflix’s global Top 10 in the first half of this year – a drop of 17.1% compared to the first 26 weeks of 2025. ContentAsia’s analysis of Netflix’s weekly Non-English Global Top 10 rankings shows 3,076.9 million hours viewed in 2026 compared to 3,712.2 million in 2025 – a decline of 635.3 million hours. ▶ Read the full story here

7 Aug Release for Kargil War Series; “The greatest acts of heroism are often driven by duty, sacrifice and humanity” – Sanjay Routray, Producer
Netflix releases military drama “Operation Safed Sagar” – the untold story of the Indian Air Force’s historic operation during the Kargil War – on 7 August. The series, which will stream globally, was part of Netflix’s Feb 2026 India showcase. Set against the backdrop of the 1999 Kargil War, “Operation Safed Sagar” is about the Golden Arrows Squadron, which defied impossible odds. ▶ Read the full story here

AI-generated Short Drama Rise; “Doting Snake Lord” Wins the Week – SocialPeta
AI-generated dramas continued to dominate short-drama rankings for the week of 15-21 June, accounting for 80% of the Top 20 and rapidly expanding across fantasy, romance and female-oriented revenge stories, according to advertising intelligence platform SocialPeta. Female-oriented emotional dramas remained dominant, with themes such as contract marriages, family conflicts, divorce comebacks and revenge continuing to drive strong audience engagement. ▶ Read the full story here

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