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Vidio victory lap on e-commerce function; 47% spike in Vidio Shopping buys during payday
Indonesian platform Vidio is taking a victory lap on its fledgling show-linked ecommerce initiative, saying transactions are spiking 47% during payday periods. The data was released ahead of Vidio Shopping’s first three months on air. 

Viva preps microdrama platform; Nov launch for Philippines’ first home-grown service
Philippines’ entertainment conglomerate Viva Communications is adding the country’s first home-grown standalone vertical video microdrama app to its subscription-video stable in November. The new app, Viva Movie Box, goes live with a slate of 20 native-vertical series created and produced in-house, some of which were part of Viva’s slate at the Asia Contents & Film Market in Busan in September. 

Call for Indian “Silicon Valley of creativity”; Sony’s Gaurav Banerjee pushes for bold moves & vision
Sony Pictures Networks India (SPNI) MD and CEO, Gaurav Banerjee, has called for large-scale investment into India’s creative industry “with the same boldness and vision that we are now beginning to invest around new technologies”. In his keynote address at the FICCI Frames event in Mumbai this month, Banerjee said “creative industries are no longer peripheral. They need to be central… If India has to write the next chapter of global leadership, we must rely on creativity and technology both”. 

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