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Countdown to Asia & Global Executive Summit; MIPCOM Ups Asia Focus, Roundtable in Partnership with ContentAsia
MIPCOM is ramping up its focus on Asia, with the first Asia x Global Executive Summit during the four-day annual market that opens in Cannes on 12 October. Organised with ContentAsia, the invitation-only, closed-door forum will be led by speakers from Korea, Japan, China, India, Indonesia, Malaysia and Singapore. Media Partners Asia (MPA) insights into content investment across the region kicks off the Summit. ▶ Read the full story here

TrueID Woos Thai Creators; New Initiative Rolls Out for Brands & Content Partners
Thailand’s digital platform TrueID is building out its creator-led entertainment strategy with DOODi by TrueID, bringing together curated and co-created programming from leading creators while opening new opportunities for brands and content partners. Unveiled on 15 September, DOODi is the latest phase of TrueID’s “CO CREATE THE SERIES” initiative, launched in July with TATANG by TrueID, Thailand’s first vertical drama service built for Thai audiences. Brought to you by TrueID ▶ Read the full story here

Thailand’s BEC Doubles Down on GL; New Pair LenaMiu Lights Up Times Square in Fan Event
Thai programmer BEC World is doubling down on its GL strategy, celebrating the launch this month of “Pls Love” (รักได้ไหม) on Chinese streamer iQiyi at the same time as fans raised money for a Times Square New York video billboard two days before the premiere. BEC says the show, which reunites GL pair LenaMiu for the first time after “My Safe Zone” (รักสุดท้าย), is the best-rated GL debut ever on iQiyi and reflects growing international demand for Thai GL storytelling. iQiyi engagement data is not disclosed. ▶ Read the full story here

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