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COL arms for escalating microdrama war; new global distribution network, Middle East and India expansion
China-listed microdrama leader COL has unveiled a new distribution partnership network in a bid to build the world’s largest structured microdrama ecosystem, along with a content partnership that deepens engagement with microdrama series from the Middle East and India. The latest development, which involves more than 1,700 titles in multiple languages, was announced in London this afternoon during the second annual MIP London event. ▶ Read the full story here

Thailand’s True pay TV bleeds as AIS flexes entertainment muscle; Thai platform’s subs dive another 14.3% in 2025 to fewer than 1.1 million, ARPU drops
A glittery stage, wall-to-wall celebrity song and dance, and an effort at rebranding its subscription TV platform failed to spare True Corporation’s pay-TV segment from a grim 2025. The listed Thai group’s pay-TV revenue fell 9.1% year on year to a little over THB 6 billion/US$172 million, dragged down by weaker subscription income and the loss of English Premier League (EPL) rights from May 2025. The big question facing the company now? Will the new content leadership structure put in place from January 2026 make a difference? ▶ Read the full story here

Indian streaming originals plummet; Ormax Media tracks a five-year decline to 2025 lows
Production of Indian streaming originals has plummeted to below the 300 mark for the first time since 2020, with Hindi losing some of its dominant share to regional languages, Ormax Media said in a new report charting content supply trends in 2025. Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025 to 274, Ormax said. Original production peaked at 383 properties in 2023. ▶ Read the full story here

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