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Thailand’s True, NTT DOCOMO Seal Wide-ranging Content Deal; TrueVisions NOW Adds Dedicated Japanese Streaming Destination
Japan's telco giant NTT DOCOMO has struck a long-term content deal with Thai platform TrueVisions NOW, delivering around 125 Japanese TV shows to Thai audiences from March 25. The agreement – part of Japan's "New Cool Japan" cultural export initiative – makes Thailand a regional hub for Japanese entertainment. The slate spans dramas, variety shows and lifestyle programming from 76 broadcasters and production companies across Tokyo, Osaka and Nagoya, available through the dedicated Lemino Japanese Collection channel. New titles will be added on a rolling basis. The service launches free of charge. ▶ Read the full story here

Prime Video’s Biggest India Bet Yet; 54 Titles, Multiple Languages, Loud Message to Rivals 
Prime Video has announced its largest-ever Indian content slate – 54 series and films – strengthening India’s position as a global content engine; tying up first-look deals with some of the country’s most bankable talent; spreading the love more broadly to regional languages; highlighting theatrical ambitions; and boosting competitive stakes in an already wildly competitive market. ▶ Read the full story here

Microdrama Mania Sweeps Cambodia; Authorities Back New “Tourism Content Ecosystem”
Cambodia has joined the microdrama race, tying up with Oceanus Media Global (aka OMG Studios) to roll out a “Microdrama-Led Tourism Content Ecosystem”. The initiative, part of Filmart’s micro mania conversations, is being billed as “tourism reimagined” and is part of the country’s stepped-up bid to grow its share of location services spend in the region. ▶ Read the full story here

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