Asia's unscripted formats market has shrunk by about two-thirds over the past five years. So how does an indie formats creator, developer & distributor still win?

Jin Woo Hwang, co-founder of Korean formats agency Something Special, joins ContentAsia On Air to unpack what indie agencies are up against in the Asian and global markets right now, including the forces working against creative trial and error, the safe haven still provided by Brand Korea, balancing acquisitions and originals, and navigating a pipeline being squeezed from all ends. He also talks nostalgia, speed, flexibility, and using AI.

00:00 The State of Korean Formats
05:41 Navigating the Indie Landscape
10:32 Purpose-Driven Content in Entertainment
14:56 Connecting Generations Through Media
20:43 The Balance of Acquisition and Originality
26:00 The Impact of Mega Studios on the Market
32:50 AI's Role in Content Creation

#ContentAsia #TVFormats #KoreanTV #UnscriptedTV #IndieProducers