China’s acquisition of U.K. TV content continues to collapse, with exports falling 44% for 2024/5 compared to the previous year, Pact’s U.K. TV Exports report, released in November, shows. Acquisitions from Asia overall remained on a downward slide, dropping 29% for the year.

Both China and Japan recorded consecutive years of decline. China was down 25% in 2023/2024. Japan fell 25% in 2023/2024, followed by a 3% dip in 2024/2025.

India remains the U.K.’s strongest market in Asia, generating £20 million/US$26 million in 2024/2025 and placing 11th globally, although revenues were still down 11% from the previous year.

China ranked 16th worldwide, bringing in revenues of £10 million/US$13 million, followed by Japan at 19th with £7 million/US$9 million. South Korea acquired £4 million/US$5.2 million worth of U.K. TV content in 2024/2025. 

Across the broader Asia-Pacific, Australia held its long-standing #2 position behind the U.S., with revenues of £195 million/US$255 million. New Zealand ranked 10th globally, contributing £29 million/US$38 million.

Despite the ongoing volatility across global markets, U.K. TV exports returned to growth and crossed the £2-billion/US$2.63-billion threshold for the first time. “While conditions remain challenging, businesses are working harder for revenues and finding more innovative ways to window and sell content,” the report, compiled by 3Vision, says.

It also notes that library content is playing a bigger role in driving sales. “The proportion of library TV sales increased by four percentage points to 44%, which suggests back catalogues are providing a budget-starved market with an economic solution to finding great content.” The U.S. remained the largest destination for U.K. TV exports, rising 34% year on year, “despite U.S. media companies creating significant challenges over the past three years”.

▶ Published in ContentAsia's December 2025 Magazine