WBITVP’s approach to Asia's format landscape. With titles already in Japan, India and beyond, WBITVP is shaping a slate that reflects the region’s appetite.

As broadcasters and platforms across Asia respond to shifting viewing habits and tighter commissioning cycles, the appetite for content remains strong. And formats need to offer emotional connection, production flexibility, and a clear identity to break through a crowded slate.

At Warner Bros. International Television Production, that clarity is shaping an offering that’s landing across the region, from premium reality and dating formats to high-concept game shows and emotionally resonant talent formats.

WBITVP’s activity across Asia this year reflects that strategy in action. In India, Discovery Communications has commissioned FBoy Island and a new season of Reality Queens of the Jungle, both high-energy, high-character formats that speak directly to audiences looking for bold, personality-led storytelling. And in Japan, The Bachelor has become a long-running success for Amazon Prime Video, with five seasons and a loyal following that continues to grow.

“The success of The Bachelor Japan proves that when a global brand is rooted in local culture, it doesn’t just land - it thrives,” says Andre Renaud, WBITV’s GVP, Format & Finished Sales. “We’re proud that the brand could deliver a new way of dating for audiences in Japan, showing the joy and excitement of romance.”

That same thinking is behind WBITVP’s latest launches. Gameshow The Final Circle puts fifty contestants into a studio arena, blending logic, pressure, and pace. Meanwhile, 24 in 24: Last Chef Standing has now filmed three seasons in the U.S. and has been commissioned in Canada. Shot in a single 24-hour block, it’s a format designed for high entertainment and fast turnaround.

“When a show delivers a full series in a single day, and still has scale and drama, it’s found a sweet spot,” says Renaud. “That kind of efficiency, paired with audience payoff, resonates with commissioners and budgets alike.”

Talent formats remain a key part of the picture, particularly those that can speak to heritage in new, fresh ways. Sing Again, originally from JTBC in Korea, gives a second chance to artists who never got their break the first time. A Belgian version launched in 2024 returning in 2025 with strong ratings and showing how the series can resonate anywhere.

“Sing Again is a format that wears its purpose on its sleeve,” Renaud adds. “It’s not about reinvention - it’s about recognition. We’re proud to be able to represent this format internationally and for viewers to see talent return to the stage.”

Meanwhile, First Dates continues to be one of WBITVP’s most adaptable and travelled franchises. With over 25 local versions to date, the format lets love blossom right from the first hello.

With 22 production companies in 15 countries and a slate that continues to perform across linear and streaming, WBITVP positions itself as a partner for long-term growth.

“We’re interested in building together,” Renaud says. “That could mean co-developing new IP, supporting a local version of a known brand, or reimagining something to suit a platform’s needs. But the goal is always the same: formats that connect and last.”

Looking ahead, Renaud sees opportunity for WBITVP’s scripted formats catalogue in the region. “We already represent a strong slate of scripted titles, from layered relationship dramas to stories built around tension, moral dilemmas and unexpected connections. These are themes that resonate deeply with audiences across Asia, and there’s space to do more.”

As 2026 approaches, that message feels timelier than ever. In a fast-moving market, WBITVP is betting on clarity, connection, and content that knows what it’s delivering - and why.

Brought to you by WBITVP

▶ Published in ContentAsia's December 2025 Magazine