The micro-drama wave is reshaping screens worldwide. Short-form storytelling has accelerated into a global movement defined by compact narratives, emotional immediacy and formats built for mobile consumption. Singapore’s Association of Independent Producers (AIPRO), supported by IMDA, is tapping the trend through Our Singapore, Our Stories: SG STORY, a campaign that empowers independent producers to create micro-dramas designed for today’s scrolling audiences.

The SG STORY slate became a testbed for vertical formats, cinematic framing and character-led narratives. The result: authentic Singapore stories that feel immediate, relatable and rooted in local experience, and that have reached more than a million viewers across TikTok and Instagram.

But SG STORY is more than a creative format exercise. Against a backdrop of tighter budgets and increasingly globalised platforms, AIPRO is underscoring the role of the independent sector in Singapore’s media identity. By keeping small studios and freelancers engaged, the campaign supports an ecosystem that develops and sustains the next generation of local storytellers.

As micro-dramas continue to evolve across Asia, SG STORY offers both a creative reference point and a timely prompt to rethink how stories are shaped and shared.

Brought to you by AIPRO

▶ Published in ContentAsia's December 2025 Magazine