Media’s dirty secret? Nearly half of all viewers are already planning their exit. With 47% churning annually whilst linear TV bleeds viewers at an eye-watering 13.2% per year, the industry is haemorrhaging $48 billion annually. Publishers are burning millions to acquire customers who vanish faster than a Netflix binge-watch, whilst traditional monetisation models collapse under fragmented attention spans.

This isn’t turbulence – it’s a full-blown crisis of connection. Consider this: 62% of subscribers are serial ghosters, signing up for that one must-watch show then vanishing without a trace. The brutal maths? Every dollar spent wooing customers sees nearly half walk straight out the back door.

The Immersive Panel©: New Ad Revenue with Zero Workflow Disruption
The BoltOS Immersive Panel© doesn’t just patch the leak – it transforms the entire vessel. Instead of chasing attention that’s already gone, we create experiences viewers actually stick around for.

Interactive ad formats don’t interrupt – they captivate, boosting CPMs by 30-70% whilst keeping viewers engaged. Our Shop feature strikes when desire peaks, turning “I want that” moments into instant purchases with 2x+ conversion. The Read panel weaves together scattered multimedia assets, recapturing revenue that’s been slipping to social media.

Our Reward feature turns fair-weather fans into ride-or-die loyalists generating 2.5x+ revenue through genuine connection. Meanwhile, our AI Viewing Companion doesn’t just watch behaviour – it anticipates desire, multiplying conversion moments and unlocking ad revenue through insights you never knew existed.

The bottom line? Publishers unlock 2x+ revenue through five simple moves – no upheaval, no drama, just results. We’re not bandaging the churn problem – we’re rewriting the rules of engagement.

⏭️ Next issue: Media’s value perception crisis – why 47% of consumers think they’re being fleeced and how we help you beat the competition. 

Brought to you by BoltOS

▶ Published in ContentAsia 29 September 2025 eNewsletter