Malaysia’s Astro debuted Up Studios’ CG-animated "Super BOOMi" cartoon series this week as part of an exclusive TV and digital rights deal with Vision Plus Entertainment. 

The agreement also includes Astro taking the lead on toy licensing and merchandising deals in Malaysia. 

"Super BOOMi" released on Astro’s kids channel Astro Ceria in a noon slot on Monday (24 Nov) and on Astro AEC. The series also streams on Astro GO and sooka. 

The Super BOOMi mascot makes its first official appearance at Astro’s Hello Putrajaya showcase event on 6 Dec. 

"Super BOOMi", created by Up Studios’ founder Trevor Lai and backed by Tencent Video, also has distribution across China, as well as on Viu TV in Hong Kong and on Singapore’s Mediacorp, which also carries Up Studios’ Piggy. 

VPE acquired "Super BOOMi" rights in October last year.