Hayoung Rhee has joined Jin Woo Hwang and InSoon Kim at Korean formats agency Something Special as VP and head of sales.
 
The announcement comes ahead of this year’s ATF in Singapore and runs alongside the debut success of dementia-themed family music reality show, "Unforgettable Duet", on Korean pay-TV station MBN on 5 November at 10.20pm. 

The first two episodes were the highest among all cable channels in their time slots for pay-TV households; and were # 1 in its time slot among pay-TV households (ahead of JTBC, KBS2, MBC and SBS).

For episode two, household ratings rose 27% week-over-week, with peak ratings up 9% compared to the prior week. 

Before joining Something Special Rhee spent more than 13 years at CJ ENM, including a role as general manager of the entertainment division. She previously worked for Mnet, OCN and Universal Music Korea.