ITV Studios has tied up with “Dubai Bling” producer Different Productions to take a bouquet of titles – including “The Voice”, “Love Island” and “I’m A Celebrity… Get Me Out Of Here!” – across India and the Middle East & North Africa (MENA) region.

The deal was announced this morning by ITV Studios’ Tom Clark, EVP, global sales & commercial strategy, and Different Productions’ founder and CEO, Mazen Laham, as this year’s MIPCOM opened in Cannes.

Different Productions will represent eight ITV Studios formats Hindi-language adaptations in India, and nine properties across MENA, including “I Love My Country”, “Come Dine with Me” and “The Heat”.