NEWS
GMA ups production spend by 12%; Philippines’ broadcast leader spends US$86 million from Jan-Sept 2025
17 November 2025
The Philippines’ leading free-TV broadcaster, GMA Network, says it spent 12% more on production and talent fees in the first nine months of this year than it did in 2024. At the same time, net income for the nine months soared 47% to ₱2,071.26 million/US$35 million. Revenue increased 12% to ₱13,987.24 million/US$236 million.
The Manila-based national broadcaster said cash production cost and talent fees from January to September totalled ₱5,079 million/US$85.8 million, up ₱534 million or 12% from the same period last year.
Production costs (cash and non-cash direct costs) reached ₱6,464 million, up by ₱528 million or 9% from 2024. The biggest increase came from GMA’s flagship free-TV Channel 7, with an escalation of ₱544 million or 13%.
GMA said the nine months to end September “ marked another groundbreaking collaboration” between GMA Network and ABS-CBN Studios on "Pinoy Big Brother (PBB): Celebrity Collab Edition". GMA also produced a related "Big Brother" weekday primetime show, which entailed additional costs.
Non-cash direct cost (consisting of depreciation and amortisation of programme rights) finished at ₱1,385 million, minimally lower by ₱6 million (less than 1%) compared to the same period last year.
Airtime advertising still comprised the largest chunk of the company’s total revenue pie, GMA said. Upbeat sales figures were buoyed by political advertising around the mid-term elections in May.
Quoting Nielsen TV Audience Measurement data, the company says GMA 7 continued its overall dominance among television stations, retaining the #1 rank in Total Philippines in Q3 2025 and YTD (Jan-Sep) 2025.
"Kapuso Mo, Jessica Soho" ("KMJS") remained the leading public affairs programme both in Urban Philippines and Total Philippines based on ratings data from January to September 2025. "KMJS" was also the most-watched TV programme in Urban Philippines in Q2 and Q3 2025.
Primetime newscast "24 Oras" took top ...
The Philippines’ leading free-TV broadcaster, GMA Network, says it spent 12% more on production and talent fees in the first nine months of this year than it did in 2024. At the same time, net income for the nine months soared 47% to ₱2,071.26 million/US$35 million. Revenue increased 12% to ₱13,987.24 million/US$236 million.
The Manila-based national broadcaster said cash production cost and talent fees from January to September totalled ₱5,079 million/US$85.8 million, up ₱534 million or 12% from the same period last year.
Production costs (cash and non-cash direct costs) reached ₱6,464 million, up by ₱528 million or 9% from 2024. The biggest increase came from GMA’s flagship free-TV Channel 7, with an escalation of ₱544 million or 13%.
GMA said the nine months to end September “ marked another groundbreaking collaboration” between GMA Network and ABS-CBN Studios on "Pinoy Big Brother (PBB): Celebrity Collab Edition". GMA also produced a related "Big Brother" weekday primetime show, which entailed additional costs.
Non-cash direct cost (consisting of depreciation and amortisation of programme rights) finished at ₱1,385 million, minimally lower by ₱6 million (less than 1%) compared to the same period last year.
Airtime advertising still comprised the largest chunk of the company’s total revenue pie, GMA said. Upbeat sales figures were buoyed by political advertising around the mid-term elections in May.
Quoting Nielsen TV Audience Measurement data, the company says GMA 7 continued its overall dominance among television stations, retaining the #1 rank in Total Philippines in Q3 2025 and YTD (Jan-Sep) 2025.
"Kapuso Mo, Jessica Soho" ("KMJS") remained the leading public affairs programme both in Urban Philippines and Total Philippines based on ratings data from January to September 2025. "KMJS" was also the most-watched TV programme in Urban Philippines in Q2 and Q3 2025.
Primetime newscast "24 Oras" took top news position with "Eleksyon 2025: The GMA Integrated News Coverage", which was the most watched news programme on-air and online.
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