The three-day Tokyo International Film Festival Content Market (TIFFCOM) opens in Tokyo on 29 November with a wide-ranging series of conversations covering everything from animation to global content development. 

Filosophia founder/CEO Tetsu Fujimura, who also founded Gaga Corporation, will deliver the keynote – “The Future of Japanese Intellectual Property in Global Adaptations”. 

The 20 sessions that are part of this year’s 22nd edition include a special focus on Japanese animation, organised by the Association of Japanese Animations. The session follows last year’s recognition of the sector as one of the country’s core industries, and the release of data that shows steady sector growth since 2010. This has driven a target of ¥20 trillion/US$135 billion by 2033 from overseas markets, up from 2024’s ¥4.7 trillion/US$31.6 billion.

In addition to looking at key factors driving industry growth, the animation focus will feature the first public release of the Anime Industry Report 2025, based on statistical data from the 2024 industry survey, organisers said in the run-up to the market.  

Hong Kong steps into the animation conversation in Tokyo with a session that looks at creative alliances and cross-cultural ventures. Speakers include Raman Hui, who will share his perspective on bridging Western and Asian storytelling sensibilities; Polly Yeung, who will talk about growing international interest in Asian narratives; and Samuel Choy ("McDull and The Excreman"), among others. 

International co-production trends will be presented by the Broadcast Program Export Association of Japan (BEAJ), which will also showcase initiatives designed to connect Japanese broadcast content with partners in the rest of the world. 

Japan’s commercial broadcasters also take part in the conference programme, presenting strategies that have transformed once-inward-looking businesses into global systems able to drive overseas revenue growth. 

Ahead of the market, Nippon TV says it will also include the development of AI tech in its presentation. 

TBS will showcase upcoming plans, including its new alliance with Viet Nam’s national broadcaster, VTV, and the future of its global studio, The Seven, which produced Netflix’s "Alice in Borderland".

Other sessions include co-production and collaboration between Korea and Japan, the rise of Thai BL/GL, mainland Chinese originals, Japanese remakes in Turkey, and the future of Japanese IP in global production. 

The Film Festival line-up will be announced on 1 October.