More than 10,000 fans joins Netflix in Seoul over the weekend for 10th anniversary celebrations of the streaming platform in Korea. The online live stream via YouTube, CHZZK, and TikTok recorded a combined real-time cumulative view count of 3.58 million.

The two-day festival, “Netflix Janchi”, also showcased upcoming highlights, including “Possible Love”, “Tantara”, a second season of “All of Us Are Dead” and “Solo Leveling”.

The streamer used the event to draw attention to Korean titles on its global top 10, which it rolled out in June 2021. 

More than 200 Korean titles have appeared on the list, including the first season of “Squid Game”, which holds the record for the longest run of 32 consecutive weeks (nine of them at #1), and “Teach You a Lesson”, which has become Netflix’s most-watched Korean show after “Squid Game”.

Unscripted format “Physical: 100” is the first non-English unscripted series to top Netflix’s Global Top 10, and the format has since been adapted in Italy and Mexico, with U.S., French and Swedish versions on the way.

K-content is now the most-watched non-English content on Netflix worldwide, with more than 80% of Netflix members globally having watched something Korean, Netflix said, highlighting its investment in Korean creators and language customisation with 122 partners. 

K-content drew over 12 billion viewing hours on Netflix between April 2025 and March 2026, second only to the U.S. by country of production.

From 2024 to 2026, more than a third of Netflix’s Korean titles were made by first-time directors or writers, including Park Yoonseo who made his directorial debut this year with the YA horror series “If Wishes Could Kill”. 

Netflix said it now works with 122 localisation partners worldwide to customise Korean titles.