“Loki” dominates demand in India; Prime Video takes 40% of digital top 10 – Parrot Analytics
20 November 2023
Disney’s "Loki" is enjoying runaway demand in India, ending the week of 13 November with demand more than 10 points ahead of the average show measured by data science company Parrot Analytics in the market.
The closest competitor for the week was Japanese anime series, "Jujutsu Kaisen", with demand slightly ahead of "Bigg Boss", India’s version of Banijay’s "Big Brother", which airs across multiple platforms.
"Kaala Paani", which has topped Netflix India’s top 10 TV shows from 16 October to date, was second on the digital originals list and fourth on the overall list for the week.
Four Prime Video titles made it to the top 10, led by long-running comedy series, "Hostel Daze", about four friends living together at an engineering hostel in India.