Malaysian broadcaster Media Prima releases its latest drama series, “Keturunan”, on domestic streaming platform Tonton today (29 June), adding to a powerful and growing slate of local originals picked up by international streamers.

The 20-episode series airs Monday to Friday at midnight, running through 24 July 2026. 

The drama is a love story tested by fate and loyalty. The plot centres on two powerful corporate families whose long-standing business ties are upended when a high-profile engagement collapses, triggering a spiral of power struggles, buried secrets and betrayal.

The series is directed by Orangetree Production’s Azmi Md Hata, known for “My Sweet Lavender” on TV9 and “Awak Sangat Nakal” for Astro Ria, and produced under Media Prima Television Networks.  

The cast includes Syarul Ezani, Shah Rezza, Hafidzuddin Fazil, Syazuwan Hassan and Ruhainies. 

“Keturunan” lands as Media Prima continues its push into regional streaming distribution. The group’s content sales arm has been licensing titles to international platforms including Netflix since 2017, a relationship now approaching a decade. 

With the exception of regional streamer Viu, streamers have kept original production in Malaysia at arm’s length, preferring an acquisitions model for local content relevance. 

Media Prima’s content sales surged 85% in the six months to December 2025 (1HFY26), contributing to a 75% year-on-year increase in after-tax profit for the first half of the platform’s financial year. 

For the nine months to end March 2026, content sales were the standout performer, up 52% to RM15.7 million (US$3.6 million).