Microdrama platform ReelShort boards telco Orange’s Max it TV super-app across 17 markets in the Middle East and Africa in a multi-year partnership announced today.

The first markets go live by the end of this year, kicking off a path that will ultimately give the Crazy Maple Studio-owned platform access to 180 million Orange mobile customers in the region. Max it TV currently has 39 million users. 

The deal involves bundling unlimited access to ReelShort with dedicated Orange mobile data bundles.