The Motion Picture Association (MPA) today named Paul Muller as VP, production policy, Asia-Pacific, reporting to Trevor Fernandes, SVP and deputy MD, head of policy and government affairs, Asia‑Pacific. The appointment is effective immediately. 

In his new role, Muller will lead the MPA’s engagement with governments across the Asia‑Pacific region “to advance policies that support the production of local and international film and television, strengthening the region’s position as a globally competitive production hub”, the MPA said in its announcement.

Muller retains his role as CEO of the MPA’s Australia New Zealand Screen Association (ANZSA), where he has been a key advocate for improvements to Australia’s screen production incentive system. 

This has contributed to a record AUD$2.6 billion/US$1.8 billion investment in scripted screen content. In New Zealand, his work to support a more streamlined incentive framework underpinned NZD$1.25 billion/US$800 million in international production investment, helping expand employment and skills across the screen sector.

Before he joined ANZSA, Muller held senior commercial leadership roles in the global entertainment industry, including VP & MD of Paramount Home Media Distribution Australia for a decade. He previously worked for EMI Music and Universal Music in the Netherlands.