Japan’s Nippon TV has formed a new global strategy division under former Hulu Japan head Kazuo Takaya. Hulu Japan is majority owned by Nippon TV. 

Takaya’s appointment as president of Global Strategy was announced today, along with the promotion of Satoru Hiramatsu to EVP of Nippon TV’s content business. 

Nippon TV described the move as a “strategic evolution of its international divisions and leadership structure”. The focus will be on expanding the international scale of Gyokuro Studio, the company’s unscripted content production brand, and AiDi, Nippon TV’s proprietary AI-powered solution. 

The new unit will drive growth across IP development, technology, strategic partnerships, and region-specific market strategies, and will work in parallel with the company’s long-established content business division, which will continue to lead  content sales, format remakes, and global distribution.