U.S. microdrama platform ReelShort has inked a multi-year global partnership with Hong Kong-based AR Asia Productions to fast-track expansion in the Asia-Pacific region.

The agreement comes as ReelShort’s top shows, including “True Heiress vs. Fake Queen Bee”, hit record views. “True Heiress” has attracted 395.2 million views, with shows like “Found A Homeless Billionaire Husband for Christmas” not far behind at 391.1 million and “How to Tame a Silver Fox” at 382.3 million.

The deal makes AR, founded in 2022 by Anne Chan with partners former HBO Asia boss Jonathan Spink and Ronan Wong, ReelShort’s exclusive agency responsible for broadening the reach and accessibility of ReelShort’s micro dramas and vertical formats across the region.

“The concept no longer needs to be proved. Microdrama has moved to another level,” Chan said today just ahead of tomorrow’s opening of the ATF Market in Singapore.

Joey Jia, who founded ReelShort owner/operator Crazy Maple Studio in the U.S. in 2022, described the deal as a “milestone in our global strategy”.

Other titles involved in the agreement include last summer’s “Breaking the Ice” (342.4 million views), “Money, Guns, and a Merry Christmas” (266.9 million); “Move Aside! I'm the Final Boss” (297.6 million); and “Bound by Honor” (202.2 million), along with “The Double Life of My Billionaire Husband”, which has surpassed 500 million views.